- Lead hands-on campaign execution and strategy across Paid Social (with a focus on Meta Ads), Paid Search, PMax, and other key channels.
- Optimise creative, user journeys, campaign structures, and targeting, with structured experiments & test-and-learn roadmaps to scale results efficiently.
- Plan and deliver acquisition initiatives that balance near-term results with long-term growth goals.
- Ensure all activity is tracked comprehensively and maintain accurate reporting of campaigns and creative.
- Provide clear and actionable recommendations by analysing performance data.
- Manage and develop a small team, fostering ownership and executional excellence.
- Oversee agency and partner performance, ensuring alignment with KPIs and quality standards.
- Set up and optimise workflows and integrations using tools like HubSpot and Zapier.
- Use AI and automation to improve speed, scale, and campaign effectiveness.
- Work closely with Brand, Product, Sales, Data, and Compliance to ensure aligned, compliant acquisition.
- Contribute to go-to-market planning and unify performance with brand-led growth.
- 4+ years hands-on experience executing and scaling high-performing Performance Marketing campaigns, ideally with a strong focus on Meta Ads and within B2B or Fintech.
- Owned and delivered robust test-and-learn processes at scale, with specific focus on creative testing systems and user journey testing.
- Strong modelling and analysis skills using Excel and other analytics & visualisation tools.
- Strong understanding of attribution, offline conversion tracking, and tagging.
- Familiar with HubSpot, Zapier, and basic no-code automation.
- Experience managing at least 1-2 direct reports and external partners.
- Bonus: Working proficiency with SQL.
- Bonus: Exposure to Financial Promotions or regulated industries.
- Analytical and data-driven comfortable making decisions from performance metrics.
- Scrappy and self-starting able to work with speed, autonomy, and limited resources.
- Technically fluent able to use AI tools and automation to enhance team efficiency.
- A fast learner who thrives in high-growth, fast-moving environments.
- Motivated by impact passionate about helping SMEs thrive through better banking
Working at Allica Bank At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do, so our benefits are designed with you in mind:
- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies including enhanced Maternity & Paternity leave
